002 - DETERGENT FOR MY DENIM

For everyone who loves denim.

"I want to enjoy my denim for a long time, but I'm worried about the color fading."
This idea led to the development of this denim detergent.

We conducted extensive research in collaboration with Kimura Soap, a long-established soap company founded in 1924.
The mechanisms of surfactants and colorfastness inhibitors are thoroughly examined.
The result was the ideal pair of denim - DETERGENT FOR MY DENIM.

It thoroughly removes dirt while minimizing indigo loss compared to washing with water.
In addition, its deodorizing and antibacterial properties keep your denim clean.

You can use it with confidence not only with everyday denim, but also with vintage denim and denim jackets.

Frequently asked questions

Q: How do I use it?
A. You can wash it by hand or in the washing machine. As a guideline, the appropriate amount is 4.5ml (= 3 pumps) per 30L of water. We recommend soaking it for no more than 20 minutes, but it is fine if you soak it for a little longer.

Q. How is it different from other detergents?
A. This product is designed with the highest priority on preserving the color and texture of denim. The exquisite combination of special color-preventing ingredients and surfactants thoroughly prevents indigo from fading .

Q. Is there any damage to the fabric?
A. It is a neutral detergent, so it can clean denim without causing any damage.

Q. I'm concerned about the smell of vintage denim.
A. This product contains ingredients with deodorizing and antibacterial properties, which prevent sweat and the growth of bacteria caused by wearing the denim, and reduce denim odor. Furthermore, these effects have been confirmed by third-party testing.